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Sign into your account3 Ways to Capture More Seller Leads
May 13 2016
This week, we hosted a webinar detailing three ways to generate seller leads. If you missed it or want to watch it again, it can be viewed here. Here are the three methods we discussed in the webinar:
1. Nurture
Use a drip marketing email campaign to provide valuable dynamic information about the reader's property. The example here shows the estimated value of their house, the month-over-month change, and the recent home sales price trends with recent sales easily displayed. Super easy to read and digest, points to agent
If you are thinking of implementing this tool, keep in mind:
- Keep it simple. Limit the data you display to keep it clean and easy to read.
- Keep it consistent. Send it at the same time every month so it becomes something the reader expects.
- Highlight the changes. We put the percent change in the subject line and represented it graphically in the e-mail. This makes it seem timely and relevent, which will help increase open rates.
- Drive to the agent. In this example, we literally have an arrow pointing to the agent. When the reader is ready to reach out to an agent, they will know exactly where to go.