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March 07 2016
New customers contact your brokerage every day to get property information. More than half of the time, they are never responded to. It is a tragic condition of every brokerage driven by business rules that are totally understandable. Brokers send leads on company listings to the listing agent as a general rule. And that is a good rule. But there are new trends emerging.
A lot of leads are garbage, and top listing agents get worn down by the time suck of following up on dead end inquiries. After a while, they stop responding. The good news is that there is a path to success with automation. Here are two proven lead triggered responses that are providing amazing results for many brokers:
1. "Thank you for inquiring about {insert address here}. Would you like me to provide you with a virtual tour of the property or set up a private showing?"