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Sign into your accountYour Real Estate Lead Conversion Rate: Are You the Bottom of the Barrel?
December 22 2015
With real estate lead generation, there are lots of different ways and methods to receive and generate those leads. One undeniable truth is that the source and method of collecting these leads is going to have an impact on the quality of the lead. The other truth is that all leads, and especially online leads, need a solid and refined follow-up plan to get top conversion. With online leads, you can get a huge return and great closing rate—if you understand the pieces of the real estate lead puzzle.
Most agents or brokers that contact us struggle to put together the right pieces of the real estate lead puzzle. Take this statistic, for example. Over a period of time, we polled new clients coming to our Lead Promoter solutions. We asked what they are seeing for a closing rate on leads currently. The normal answer would be something along the lines of 3-5%. When we dug in deeper with a little analysis, it turned out to be about .5%-1%.
This is happening at the same time that 70% of online real estate leads report they are not followed up with effectively. The key is: You need to separate yourself from the pack of real estate professionals that don't know how to consistently build a strong brand, generate good leads, and refine their closing rate.
So, what are the right components for great lead return?