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Sign into your account6 Strategies on the Best Time to Nurture Leads
July 17 2015
Summer is a great time to develop your garden. Delicate seeds require a lot of attention to grow into strong flowers. Just like your garden, the best way to ensure successful sales is to nurture your leads.
Surprisingly, 80% of leads need 5 follow-up calls after the initial meeting to become a sale, but 44% of salespeople give up after only 1 follow-up, leaving a lot of room for improvement. Nurturing leads by making them feel important with a follow up improves the potential for present and future sales. Often a lead requires more than just a sales pitch to be convinced to buy or continue using a product.
Knowing the best time to follow up with leads can be a difficult skill to master. Through trial and error you can determine the best times to contact your leads. To help you get started, here are some techniques we found:
1. Respond NOW
The best time to follow up with a potential client is immediately. The longer you wait the less likely you are to qualify the lead.
The odds of qualifying a lead decreases 6 times over the first hour. Waiting more than five minutes before contacting your lead causes the chances of closing a sale to decrease 4 times, and 21 times if you wait 30 minutes.
