Get.realtor
Get.realtor is your premier destination for revolutionizing your online presence in the real estate industry. We specialize in providing top-level domains such as .realtor™ and .realestate, coupled with cutting-edge website solutions tailored to elevate your business to new heights. At get.realtor we understand the significance of a strong online presence in today's competitive real estate market. Backed by the NATIONAL ASSOCIATION OF REALTORS® our mission is to empower REALTORS®, real estate professionals and businesses by offering them the tools they need to establish a distinctive brand identity and excel in the digital

Broker Public Portal
Broker Public Portal is a collaborative effort owned and operated by real estate brokerages and MLSs, to deliver, through Homesnap, a better home search experience, with the same comprehensive, real-time MLS data used by real professionals - the people who list and sell homes, not ads. Broker Public Portal is the industry’s largest private marketing network of MLSs, representing 800,000 agents across the country, all contributing their listings to help generate listing exposure and leads from consumers

CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional

RPR for Brokers

WAV Group Inc
In today’s business environment it is tougher than ever to find new paths to optimize your business or association. The WAV Group can help you make better technology decisions and to find new breakthroughs and paths to success. Areas we can help with include:Facilitating comprehensive strategic planning initiativesEvaluating and selecting real estate technology solutionsDesigning and executing research programsHelping you to develop and launch your next real estate productCreating and executing custom marketing plansOptimizing sales – sales training, comp plans, presentation development, distribution strategiesBuilding comp plansRetooling distribution strategiesDelivering broker Internet strategies to increase leads and lead conversionRecruiting senior level executives whose experience can drive excellence in your companyWAV Group has a depth of experience in technology, strategic planning, research, business development, sales, product development and marketing in the real estate industry. We work with your organization as virtual executives and help you meet the objectives of your business or association, more quickly, more effectively and more affordably. Our partners have collectively launched over 25 businesses and have led several hundred business process evaluations and system installations in North America, Europe and Asia. We have created significant increases in sales and profits for Fortune 100 to start-up companies. Our clients include real some of the largest MLS’s in North America, International real estate franchise organizations, technology companies and trade associations. This diverse collection of global industry experience allows the WAV Group to cross-fertilize ideas and bring best of breed solutions to its clients.All of the WAV Group partners have been CEO’s, Executive team members or founders of Fortune 100 and venture-funded corporations and approach each relationship with a clear understanding of the challenges that face our client’s businesses today. We are here to help you take your association or business to the next level and create the next wave of

Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered

CRS Data (Courthouse Retrieval System)
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided a wealth of accurate and reliable property data. Our MLS Tax Suite provides customizable and comprehensive access to property records, prospecting tools, neighborhood comparables and extensive mapping layers. We constantly improve our MLS Tax Suite based on user feedback - and then deliver with personable customer

Dell Technologies
The tools and expertise you need to do incredible things Dell Technologies stands as an unparalleled technology provider for real estate professionals, whether you are an individual agent, a team leader, or an owner of a multi-office firm. We offer solutions specifically tailored to the unique demands of the real estate industry, Dell Technologies offers a distinctive array of benefits to empower small business owners and entrepreneurs in shaping their digital future and revolutionizing their professional lives. As part of the Dell Technologies family, which encompasses Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream, and VMware, customers gain access to the industry's most comprehensive and innovative technology and services portfolio. Put our technology and small business advisory services to work for you with exclusive discounts for RE Technology

[WATCH] The Future of AI
Intrigued by artificial intelligence? Ever wanted to understand it more deeply? We've got just the overview for you! Last month, RE Technology was joined by Dr. Brons Larson of Dell Technologies for a webinar. Dr. Larson is an applied mathematician with a Ph.D. in artificial intelligence who has worked with AI for two decades. Dr. Larson took us on a fascinating journey, explaining the origins of AI, where it's at now, and where it's headed in the future. Webinar attendees were treated to a discussion that ranged from complexity to how AI learns to the ethics of AI — and, yes, how advancements may impact real estate professionals in the future. So if you want to deepen your knowledge of this rapidly changing technology (and sound much smarter at cocktail parties), watch the full webinar below: Webinar Guests Dr. Brons Larson, AI Ecosystems Lead, Dell Technologies Sara Nauert, Strategic Partnerships and Business Development Analyst, Dell Technologies Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 0:54 - Dr. Brons Larson shares his background as an applied mathematician with a Ph.D. in artificial intelligence who has worked in the AI field for 20 years. 2:00 - Dr. Larson offers a snapshot of what AI at Dell Technologies means today. 2:53 - How AI is categorized into three broad areas within Dell. 4:35 - A snapshot of Dell's current AI projects. 8:35 - What's next for AI? An overview of the first, second, and probable third waves of AI. 12:24 - Dr. Larson references quotes from experts, including DARPA's view that AI is essentially a bunch of spreadsheets, and Jeffrey Hinton's suggestion to "throw it all away and start over." 14:47 - Why is a third wave of AI needed? 22:57 - An overview of AI challenges. 25:24 - How human learning differs from how AI learns. 30:45 - How does third wave AI work? 32:15 - What will launch the third wave of AI? 33:45 - Third wave AI offers up an immense opportunity. 36:39 - Impact of shifting from second to third wave AI. 39:05 - Third wave AI and creativity: Will AI replace creative professionals? 42:29 - Sara Nauert shares Dell Technology offers available to RE Technology readers. 44:08 - Dr. Larson answers questions on how AI will impact the real estate industry. Next Steps For questions or more information on Dell Technologies, contact [email protected] Learn more about special offers from Dell for RE Technology readers Watch more webinars

11 Cutting-Edge Ways Brokers Can Use AI Today
Artificial intelligence (AI for short) is arguably one of the biggest trends in real estate — and beyond — in 2023. What's truly amazing is how fast the industry has jumped on this cutting-edge technology and started using it for so many different tasks that would ordinarily take a person hours, if not longer. RE Technology hosted a webinar on Tuesday, September 19, with Liz Sturrock, the Chief of MLS and Innovation at Miami REALTORS®. Part of Sturrock's job is to stay apprised of both the risks and the opportunities that present themselves when new technologies are introduced. She shared some tips for brokers whose agents are interested in using AI (and who might be interested in trying out the tools themselves). The full webinar on demand is available at the end of this article. Who should be using AI? Whenever a new technology is introduced, the first question that everyone (not just real estate agents) asks themselves is something like: "Will this disrupt my business and possibly put me out of a job?" Sturrock believes that AI is not going to replace agents outright. However, agents and brokerages that are the most successful and efficient at leveraging these tools will be able to outperform agents and brokers who don't. Tip 1: Start experimenting with AI today. It will likely be a game-changer for your business, and you'll want to get a head start. What are some of the risks of using AI? Like any new technology, AI is not perfect. There are some caveats that Sturrock provided for real estate professionals who are interested in testing it out. Tip 2: Beware of copyright challenges. Photographers are (rightfully so) protective of their images. If you've ever published an image from a stock image source and received some kind of cease-and-desist notification, then you've already had some experience with copyright issues in images. Who owns an image that's a composite of two (or more) images that are found all over the internet? There are no solid legal answers here. If you have questions about whether an AI image project you're planning is fair-use legally, the best way to find out is to ask an attorney who follows AI and can give you good advice. Tip 3: Check for plagiarism. Another group of people who will take steps to shut down a content operation are writers and publishers whose work is being used to create the content, especially if it's not being attributed. But even if it is attributed, reposting large chunks of text from other sources is not usually a great reading experience, and depending on how you've chosen to cite the source, even attribution might not be enough to escape legal hassles. If you don't already use a plagiarism checker at your brokerage, it's probably a good idea to invest in one and pass any AI-written content through it before you publish it on your website. Tip 4: Be vigilant about data privacy. One way that AI "teaches" itself to be smarter is by reviewing the inputs (including the data) that people feed to it. For example, if you're suggesting an AI tool to agents, and they're using it to finesse a lot of market information or home listing data, then you will want to understand how the AI is storing that data and whether the data will get funneled into a larger project or model down the line. Tip 5: Cite sources and check for accuracy. It's a good practice to cite your sources regardless, but one thing to be aware of when using AI tools (such as ChatGPT) to write content is that it will sometimes create sources from thin air, and even provide fake source information (such as backlinks) that look real. When you ask an AI tool to write something for you, make sure you're double-checking any numbers, data, survey information, or other facts that it might have decided to generate for you. How can you use AI in real estate? Once you've apprised yourself of the risks, it's time to start learning more about how AI can help you be a better broker-owner. Here are the top ways Sturrock and her team are using AI at Miami REALTORS®. Tip 6: AI can engage and nurture leads Chatboxes and widgets that answer visitor questions on a real estate website are not new. One thing that is new is the level at which these widgets can interact and engage with people, and some software tools offer live texting options for the agent or broker who owns the website. This allows them to jump in and take over the conversation in real time. Tip 7: AI makes finding a house easier It's one thing to send buyer clients a list of homes in the MLS that meet their criteria; it's entirely another thing to provide them with personalized recommendations that are curated by AI and that get smarter every time the buyer shows interest (or disinterest) in a listing. Tip 8: Quickly and easily generate content Tools like ChatGPT can be used not only to write things like blog articles and social media posts once you provide a list of ideas — they can also provide the ideas for you. Try prompts like "give me three reasons why you might want to buy a house in today's market," or provide it with a localized market data feed (such as RPR's) and ask it to tell you what trends it sees. Remember when you're using AI tools to generate content that you'll want to check any sources cited as well as check for plagiarism before you publish that post, especially if it's going on a website. If the piece is too close to something else that's online, you can always ask the AI to try again! Tip 9: Property descriptions are a breeze for AI Listing descriptions are not every agent's favorite thing to write, and there are specialized platforms now available that can guide agents through a quiz flow, answering certain questions about the property. The tool will then create a captivating property description in seconds. Tip 10: Stage homes and enhance photos The ability to add furniture and even certain features to home listing photos has been available for some time now, but the most recent AI photo generation tools take this ability to a whole new level. You can ask AI staging tools to recreate the same room in a different style, such as "rustic" or "jungle," and even simple enhancements are much easier and faster with AI. Remember to use disclaimers and disclose that enhanced photos have been modified from their original format. Tip 11: AI coaching is a search engine on steroids People who know how to use Google and Bing well can find a lot of great information on the internet, including how to solve certain business problems that are occupying their time and energy. It's possible to use AI as a sort of search-engine-based coach. For example, you can ask some AI tools questions ("what would the best real estate coaches tell me to do to get over my dislike of cold-calling?") and see what kind of advice it pulls up. You can also ask it for business strategy ideas, motivation tactics, and more. For more details — including specific product information from Sturrock — watch the full webinar.