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Browse the siteJune 01 2016
Referrals are still the best way that real estate agents can find qualified, warm leads. Increasing your referral business can significantly boost your sales--and with much less hassle than trying to convert online leads (whose intentions are often less than clear).
You don't have to take our word for it, however. There has been plenty of research into the effectiveness of referrals, and the numbers speak for themselves:
The easiest way for an agent to get referrals is through past clients who had a positive experience with them. As you can see in the numbers above, a whopping 88 percent of buyers would use or recommend their agents, but only 63 percent do. That number would likely be a lot higher if agents were able to stay in front of clients in the months and years after the sale. But how can agents do this in a way that's relevant to their intended audience?